-
About usThe head office is a Sino-foreign joint venture, located in Zhouzhuang Town, Jiangyin City of Jiangsu Province, whose subsidiaries are Jiangyin Jiangdong Nanhua Plastic Co., Ltd., Jiangdong Plastics Co., Ltd... -
ProductsThe main products are rolled cow leather, foamed leather with cloth surface, PVC artificial leather, PVC advertising film and so on. Our annual output of rolling cow leather is more than 60 million square meters... -
NewsAccording to the process division, it can be divided into: coated products, single rolled products, cloth foam leather products, various types of artificial leather products, and transfer film artificial leather.
NEWS
How to do e-commerce for small and medium leather enterprises
Release time:
Mar 08,2024
E-commerce works well, not only as a channel for manufacturers to simply sell products, but also as a communication platform for manufacturers to provide after-sales service, timely transmission of market policies and enterprise information, and ultimately form their own comprehensive and integrated business value-added platform. . If production enterprises or individual businesses can make full use of the Internet environment, not only can they greatly reduce the company's market operating costs, while improving the company's operating efficiency, consumers can also get fast, efficient and affordable from this flat network platform product service.
At present, the local leather industry still maintains a situation of rapid development, but at the same time, the product homogenization is serious, the market competition is becoming increasingly fierce, and the increasing degree of enthusiasm is also a market signal that cannot be ignored. With the upgrading of industrial structure and the transformation of economic development mode, the market is becoming more and more centralized. For those leather companies with brand advantages, the more intense the competition, the more they can reflect the brand advantages; and for most small and medium-sized leather For brands, some of the inherent market share will gradually be eaten away as the channels of large brand companies sink.
Yuanfeng Leather believes that in a cruelly competitive market environment, every step of an enterprise is like going against the current, and if it does not progress, it will retreat. When most of the high-quality channel resources are in the hands of large brand companies, the way out for many small and medium-sized enterprises is to develop new sales channels, and the e-commerce model that is now in full swing may be the way out for many small and medium leather brands. In this regard, the senior marketing consultant of Shanghai Jinshi Consulting Management Company believes that in the current leather field with serious product homogeneity, it is necessary to implement an e-commerce business model, as long as the enterprise can strengthen the construction of brand building and user reputation experience, it can also attract Stable consumer groups. So how do you go this way?
Strategic thinking is needed to construct e-commerce platform
For any market, early entry and early benefit, the same is true for e-commerce. The sooner the platform is built, the better, and the early benefits will be built. When the reporter asked what preparations are needed for SMEs to implement e-commerce, a senior e-commerce person in China told reporters that although many companies have already launched e-commerce business, they are still outside of e-commerce. Hovering, most of them just want to promote product sales by publishing business information on Alibaba, Huicong and other commercial platforms. This is essentially supporting others, and those information-publishing business platforms can only serve as an environment for corporate promotion.
The senior e-commerce personage also said that if an enterprise wants to operate its own e-commerce, it must control its own destiny and establish its own e-commerce trading platform. Those with financial strength can build their own e-commerce websites independently, and arrange themselves; they can rely on commercial platforms without financial strength, but it should be noted that before the e-commerce channel built by the commercial platform, enterprises operate, promote, sell, Services and other aspects must develop a reasonable operating strategy that is consistent with the company's own actual situation.
Steady progress, gradually improve
Regarding the layout and promotion of e-commerce, Liu Tuo, a senior marketing consultant of Shanghai Jinshi Consulting Management Co., believes that to succeed in e-commerce operations, companies must first grasp the company's core resources and develop it from three aspects: brand, network platform and market. For manufacturers with brand and market foundations, it is relatively easy to start e-commerce, just like Belle, Aokang, and Kangnai in the leather industry; high-end artificial leather custom-made suppliers such as Yuanfeng, etc .; but for brands For most small and medium-sized enterprises with insufficient image accumulation and insufficient market share, it takes a certain amount of time to verify e-commerce. It is impossible to achieve it overnight. Enterprises need to steadily advance and gradually improve. After all, this is a low-cost strategy, and everything has to start from the basics.
High-level attention, team recognition
The implementation of any new-type project of any enterprise, if it has not been approved by the company's senior management and the company team, then the project is more likely to be abandoned halfway through the implementation process, and the possibility of fetal death is greater, as is the case in the field of e-commerce.
That is to say, the formation of the company's entire team attaches great importance to the development of e-commerce, is a key element of the successful operation of e-commerce.
In this regard, a senior marketing person believes that for many small and medium-sized enterprises engaged in the physical industry, it is still a new type of thing. Many physical enterprise bosses, or senior managers who have decision-making power in the enterprise, lack sufficient Experience and knowledge, the only little experience may be limited to heard or simply contacted, which is especially true in the domestic leather industry, because the threshold of this industry is low, and the level and level of enterprises vary. In this case, if the company's management and operation teams do not form a highly consistent consensus, e-commerce's use, introduction, and development within the company are more likely to create an insurmountable gap. Only when the management attaches great importance to it will the company continue to increase investment in the initial stage of the project and fully support it. Only in this way, the e-commerce will start to develop quickly, and the results will be quick; otherwise, it will stop at the same place, or it will be lost.
The veteran also pointed out that to implement any project, you must find a leader with relevant actual combat experience, not just a theorist, provide him with a space development platform that is beneficial to the company and to individuals, and achieve bundling development. Only in this way can the enterprise's e-commerce business continue to develop, and if there is a situation of "one day, one son, one courtier", it not only delays the smooth development of the company's e-commerce, but also causes a lot of time, capital and human resources Waste.
E-commerce, success is in the details
The beginning of any project is the most difficult. For the majority of small and medium-sized leather companies, to establish e-commerce channels, first of all, they must do all the work carefully and properly. In this regard, Liu Tuo, a senior marketing consultant of Shanghai Jinshi Consulting Management Company, believes that before cultivating the first consumers, companies need to do a good job in terms of architecture, page layout, picture shooting, product description, and event promotion. For example, a luggage product, in addition to the screen, product material, variety, specifications, quality, product related knowledge, product personality and other related information, if you can go a little deeper, the product in the company's laboratory undergoes related equipment performance testing The relevant data of the process and testing are faithfully provided to consumers for reference, which can undoubtedly greatly enhance consumers' purchasing confidence.
Some companies worry that the development of e-commerce is likely to have an impact on the traditional channel network that the company has built, causing dissatisfaction with product agents and distributors. In this regard, Liu Tuo, a senior marketing consultant of Shanghai Jinshi Consulting Management Company, believes that the development of e-commerce for leather goods and online marketing is the general trend. At the beginning, the sales of agents and franchisees may be affected to a certain extent, but as long as the enterprises coordinate well with the agents and formulate reasonable policies, the enterprises and agents can coexist in harmony. For example, if an enterprise generates an online order, regional agents can be responsible for local logistics and delivery, and provide corresponding after-sales service. Agents and dealers can also play an important role in the network economic tide and benefit from it.
Concerned Nanhua Plastics:
Phone: +86-51086901537
Fax: +86-51086901198
E-mail: myseller@jdnhsy.com
Address: Zhouzhuang Industrial Park, Jiangyin City, Jiangsu Province, China
Follow Us
Powered by www.300.cn | Tags